In the content marketing world, it’s easy to forget about copywriting. After all, why should you hire a freelance copywriter when you can write your blog posts? The answer is simple: because writing takes time. If you’re juggling other tasks and trying to create content for your business, why not delegate some of those tasks so you can focus on what matters? Hiring a freelance copywriter might be the best thing that happens to your business this year.
What is a freelance copywriter
A freelance copywriter is someone who writes for other people’s websites.
A website may require copywriting that persuades or demonstrates a point, tells stories to engage readers, and provides information such as price lists and policies on how things work in the business.
How to find the right freelancer
When hiring a freelance copywriter, you have many options. It’s best to find someone who understands your company’s needs, why it needs content created, and its process.
Here are some questions to keep in mind:
- What do they specialize in? Do they have any samples I can review?
- How long has this person been working on the web full time with proven results?
- Does this person understand my industry or niche within an industry? Will he be writing about topics he doesn’t know anything about? It may cause more harm than good if not done correctly.
You can’t just hire anyone from UpWork or Freelancer. You want someone familiar with the ever-changing landscape of your industry and has a proven track record to back it up, not just their claims.
You will also need to consider how much time they spend on each project; this can be done by looking at past projects and seeing what turnaround they provide for clients. Do you need monthly content? A week? This should be included in their proposal to avoid any surprises.
It’s essential that you find an experienced writer if you’re trying to grow a brand in a highly competitive space but don’t have the budget for high-quality professional writers right off the bat – why hire a copywriter?
The benefits of using a freelancer
The main benefit of using a freelancer is that you can reduce the time it takes to create content. You can take all those hours and spend them on other important tasks within your business! Hiring a freelance copywriter might be just what your company needs to succeed online. Why hire a copywriter?
Another reason why hiring a freelance writer could help out your business: they understand how search engines work, so you don’t have to waste time learning about SEO yourself or going back and forth with someone who doesn’t know as much as you do. It ensures higher rankings when people search for a specific topic within your niche.
Cost of content creation
The cost of content creation varies from writer to writer. Why hire a copywriter? A good rule of thumb is that they should be paid between $50 – $150 per blog post. If you’re looking for more in-depth posts with lots of research and statistics backing them up, expect to pay closer towards the higher end; if it’s just some quick tips on how something works or why people do what they do within your industry, then the lower end would suffice.
You want someone who knows their stuff but charges appropriately when considering hiring an experienced freelance creator (this means no lowballing).
Choosing a freelance copywriter to write your content might be the best decision you make for your business. Using freelancers worldwide allows you to avoid paying full-time wages when they aren’t working. On top of this, there are many benefits of outsourcing your writing needs, including saving money, increased productivity by focusing exclusively on what’s essential in your business, and having more time available for other tasks.