Unveiling the Mystery: How Much Does an Instagram Sponsored Post Really Cost?

Instagram Ad

From celebrity endorsements to micro-influencers, uncover the hidden truth about Instagram sponsored posts and their astonishing price tags.

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Instagram has become one of the most popular social media platforms, attracting millions of users worldwide. With its visually appealing interface and engaged user base, it has become an ideal platform for businesses to promote their products and services. One of the most effective ways to reach potential customers on Instagram is through sponsored posts, also known as Instagram ads.

Instagram Ad Types

Before we delve into the cost of Instagram ads, it’s essential to understand the various types of ads available. Instagram offers several ad formats to choose from, each catering to different advertising objectives:

– Photo Ads: These are simple, single-image ads that allow businesses to showcase their products or services in a visually appealing manner.

– Video Ads: Similar to photo ads, video ads allow businesses to share short videos to engage their audience and convey their brand message effectively.

– Carousel Ads: Carousel ads enable businesses to showcase multiple images or videos within a single ad, allowing users to swipe through the content.

– Stories Ads: Instagram Stories ads appear between organic Stories content and can consist of images or videos. They offer a full-screen immersive experience and are a great way to capture users’ attention.

Instagram Ad Size and Templates

When it comes to Instagram ads, size does matter! To ensure your ads look visually appealing and fit seamlessly into users’ feeds, it’s crucial to adhere to the recommended ad sizes. Instagram recommends the following sizes for different placements:

– Square: 1080 x 1080 pixels

– Landscape: 1200 x 628 pixels

– Vertical: 1080 x 1350 pixels

To simplify the ad creation process, Instagram offers pre-designed ad templates through its Ads Manager platform. These templates are designed to help businesses create visually stunning ads that align with Instagram’s aesthetic. By using ad templates, businesses can save time and effort while still creating highly engaging ads.

Instagram Ad Manager

Instagram Ad Manager is a powerful tool that allows businesses to create, monitor, and optimize their ad campaigns. With Ad Manager, you can target specific audiences, set budget limits, and track the performance of your ads. Here’s a step-by-step guide on setting up and optimizing your Instagram ad campaigns:

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Step 1: Set campaign objectives – When creating an ad campaign, it’s essential to define your campaign objectives. Whether it’s increasing brand awareness, driving website traffic, or generating leads, clearly define your goals to create effective ads.

Step 2: Define your target audience – Instagram offers sophisticated targeting options, allowing you to reach a specific demographic, location, or interest group. Identify your target audience based on your campaign objectives and tailor your ads accordingly.

Step 3: Choose ad placements – Instagram provides various ad placement options, including Instagram Feed, Explore, Stories, and the Audience Network. Carefully select the placements that will best reach your target audience.

Step 4: Set campaign budget and schedule – Determine the maximum amount you’re willing to spend on your ad campaign and set a budget. You can also choose between a daily or lifetime budget and specify the campaign duration.

Step 5: Create compelling ad creative – Craft visually appealing and engaging ad content that grabs users’ attention. Use high-quality images or videos, compelling captions, and appropriate call-to-action buttons to encourage users to take action.

Step 6: Monitor and optimize – Once your campaign is live, closely monitor its performance using the Ad Manager dashboard. Analyze the key metrics such as impressions, reach, engagement, and conversion rates. Make necessary adjustments to improve campaign performance.

Instagram Ad Library

The Instagram Ad Library is a valuable resource that allows businesses to access and analyze ads from across the platform. By using the Ad Library, you can gain insights into your competitors’ ad strategies, identify current trends, and refine your own ad campaigns. Here’s how to make the most out of the Instagram Ad Library:

– Accessing the Ad Library: Visit the Ad Library section on the Ads Manager platform and search for specific ads or advertisers using relevant keywords.

– Extracting insights: Analyze the creative elements, targeting options, and ad formats utilized by successful ads. Identify patterns and apply those learnings to your own campaigns.

– Competitive analysis: Gain competitive intelligence by studying your competitors’ ads. Identify their strengths, weaknesses, and unique selling propositions to refine your own strategies.

Instagram Ad Pricing and Campaign Budgeting

Instagram ad pricing is influenced by several factors, including ad type, audience targeting, competition, and ad placement. Instagram utilizes a bidding system where advertisers can set bids based on their budget and objectives. The two main pricing models used are:

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– Cost-Per-Click (CPC): Advertisers pay for each click on their ads. This pricing model is suitable for campaigns aimed at generating website traffic or driving conversions.

– Cost-Per-Thousand-Impressions (CPM): Advertisers pay for every 1,000 impressions their ads receive. This model is ideal for campaigns focused on brand awareness or maximizing reach.

When budgeting for your Instagram ad campaigns, consider the following tips:

– Set a realistic budget based on your objectives and available resources.

– Test and optimize your campaigns regularly to improve your return on investment.

– Monitor the performance of your ads and adjust your bids and budget accordingly.

Instagram Ad Account Setup

Setting up an Instagram ad account is a straightforward process. Follow these steps to get started:

Social Media InfluencerAverage Follower CountEngagement RateCost per Sponsored Post (USD)

Step 1: Create a Facebook Business Page – Instagram ads are managed through Facebook’s Ads Manager. Make sure you have a Facebook Business Page connected to your Instagram account.

Step 2: Link Instagram to Facebook – Go to your Facebook Business Page settings and connect your Instagram account. This step is crucial to run ads on Instagram since the two platforms are integrated.

Step 3: Access Ads Manager – Go to Ads Manager on Facebook and select “Create” to start setting up your Instagram ad campaign.

Instagram Ad Mockups and Creative Tools

Creating visually appealing Instagram ads is essential to attract users’ attention. Before launching your ads, it’s a good practice to visualize your ad designs using mockup tools. These tools allow you to preview how your ads will look on Instagram and make necessary adjustments. Some popular mockup tools include:

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– Canva: Canva offers a wide range of Instagram ad templates and enables users to customize their ad designs effortlessly.

– AdEspresso: AdEspresso’s Ad Mockup Generator allows you to visualize your ads in different formats and placements, ensuring they look perfect on Instagram.

– Facebook Ads Preview: Facebook’s Ads Preview tool provides a preview of your ads on Instagram across various devices and placements.

Instagram Ad Creator Tools and Apps

If you prefer to create ads from scratch, there are numerous tools and apps available to assist you. These tools provide functionality for creating professional-looking Instagram ads without design expertise. Some popular options include:

– Canva: Canva’s user-friendly interface and extensive library of design elements make it an excellent choice for creating Instagram ads quickly.

– Adobe Spark: Adobe Spark offers easy-to-use design features specifically tailored for social media ad creation, including Instagram ads.

– Over: Over is a mobile app that provides a wide range of customizable templates, fonts, and graphics to craft stunning Instagram ads on the go.

Instagram Ad Center and Revenue Potential

The Instagram Ad Center is a hub for businesses to manage, monitor, and analyze their ad campaigns. It provides a centralized location for all ad-related activities, making it convenient for businesses to stay organized. Additionally, Instagram offers creators the opportunity to monetize their content and earn ad revenue. By meeting specific eligibility requirements, creators can partner with brands and earn revenue through sponsored posts.


Instagram ads offer businesses a powerful way to reach their target audience and promote their products or services. Understanding the various ad types, ad pricing, and leveraging the available tools can help businesses create compelling ads and optimize their campaigns. By investing time and effort into crafting impactful Instagram ads, businesses can effectively boost their online presence and drive tangible results.


How much does it cost to advertise on Instagram?

The cost of advertising on Instagram varies depending on several factors, including ad type, audience targeting, competition, and ad placement. Advertisers can set their own budgets and bids, choosing between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models.

What is the best ad format for Instagram?

The best ad format for Instagram depends on your advertising objectives. Photo ads and video ads are popular choices for visually showcasing products or services. Carousel ads are great for highlighting multiple images or videos, while Stories ads offer a full-screen immersive experience. Choose the format that aligns with your campaign goals.