What do you think the realities of copywriting are? Do you think it’s the most predictable profession in the world with the most guaranteed success? Well, that may be true for some people. But not everyone can tell their story like they want to. And I’m here to tell you the truth about copywriting.
Copywriting is not just about words
Writing the right words isn’t enough; copywriters must engage their audience and make them feel like they want what is being proposed by using friendly language to motivate consumers into action.
Copywriting is not the same as salesmanship.
The title is deceiving. The job of a copywriter is to tell a story that will persuade customers to buy something. They have a significant role in the business world because they can turn even the most mediocre product into gold with just the power of words- so if you think it’s easy, don’t underestimate copywriters. What they’re writing about your company may appear to be praise, but it’s all about YOU. Everyone wants different things from an advert/ website/ social media post, meaning there isn’t one set way of doing things.
Copywriting is the art of persuasion.
You may think that the only thing copywriters have to do when writing your website or adverts is writing the words, but there’s so much more than meets the eye! The goal of any writer is to persuade their audience, whether it be through humor, witticisms, or enticing descriptions, so keep this in mind if you ever come across anything written by a professional copywriter.
Professional Copywriters aren’t perfect either.
Yes, even professionals make mistakes and are not infallible. They’re still human beings, after all, which means they can get tired or stressed out quickly too. But the best thing about working in the copywriting industry is a great atmosphere! There are so many different people and personalities to meet and work with, and most of the time, you’ll find yourself having a good laugh at the office.
But what I want everyone to know is that there’s no such thing as ‘the perfect copywriter’ because we all have our strengths and weaknesses. Instead of thinking negative thoughts when something doesn’t go your way, think positive instead- after all, every writer has their style, which helps them stand out from the rest! So here’s my advice: if someone isn’t doing it for you, then don’t stick around- move on until you hear or read about an opportunity where they can do the job the right way and make you proud!
It’s about creating a connection between the reader and the product
I know the first thing that pops into your head when you think of copywriting is the job title, but the reality is it’s about creating a connection between the reader and the product. It’s all about getting people to see things from your perspective without being too pushy or sales- because, let’s face it, nobody likes those kinds of ads!
Copywriters are very talented individuals who possess an eye for detail. They use their skills to make sure everything reads well before they even consider sending anything off. It means they can create more appealing content, ultimately leading to more conversions on whatever website they’re working on. So if you want something done correctly, then hire a professional writer! I can guarantee you won’t be disappointed.
The best copywriters are storytellers, not marketers.
I have the privilege of being the Creative Director for a marketing agency in the NYC area. We write everything from ads to press releases, but our specialty is direct response sales letters. From my first job out of college (a big box vitamin store), I was fascinated by the power of well-written copy to compel potential customers to act without hesitation.
Suppose you’re like me (and many other people who end up in marketing/advertising). You were a voracious reader and writer as a child, writing stories every night before bed. The desire to write has always been there; we want to write the next great American novel. No matter how good your book is, you must find a way to monetize your skills. As a result, artists and authors often find themselves in “starving artist mode.” But I don’t believe artists must starve. Here is my simple copywriting philosophy: More talented writers than potential customers need writing done.
The Truth About Copywriting – There are not necessarily good marketers.
I have had so many conversations with different types of writers over time since entering the realm of marketing. The one thing I have come to understand is the absolute truth about the job of copywriting. Many writers don’t seem to know the difference between blog posts, sales pages, or even an ad – but there are significant differences! So what does that mean for you? It means the best copywriters out there are not necessarily good marketers; they’re good storytellers.
A compelling narrative built on facts, data, and experience related to their topic without sounding too technical or boring. Instead of telling people why your company/product/service is better than others (which everyone claims), show them how it helped other customers get results quickly and unexpectedly.
The Truth About Copywriting
People love the truth and the real story behind why something works or doesn’t. It’s not just the features that matter, but the benefits as well. If you’re curious about how copywriters to work (and what makes some better than others), check out Joanna Wiebe’s new book, Copy Hackers: The Guide to Cracking the Code of Online Writing. I admire her writing style and her ability to explain things we thought we already knew. But didn’t!
Write compelling sales letters and content that changes lives and generates results if you want to be taken seriously as a copywriter. It’s the only way to set yourself apart from the thousands of other writers who can write but cannot inspire people through meaningful content.
The Truth About Copywriting – Good copy needs to be authentic and reflect the voice of its creator
It’s a simple phrase, but it has so many layers. The realities of copywriting begins by telling us what good writing is made up of — words that are true-to-life convey an honest emotion or idea through their use in any form (written). Then there’s the writing: You either write them yourself or assign someone else to do so; this person could even represent different personalities, as social media experts do with brands and their followers.
The Truth About Copywriting – There are no rules for writing good copy
Sometimes people want their content written in the tone of the person they think will be most receptive or trusting towards them. If this sounds confusing, keep reading.
The only way you’ll find out what kind of writer fits best with your business/brand is through trial and error over time, so start testing different voices today! You might be surprised by how quickly things change based on who takes the lead behind creating blog posts or the tone of the copy on your website.
Copywriting is not just about words. It’s an art of persuasion. The best copywriters can make even the most mundane topics seem exciting and captivating to their audience. If you are looking for a creative way to get more sales or a better customer experience on your website, let me know.
I have copywriters ready with fresh ideas to help you connect with customers in ways they never knew existed. Contact me today if you want some great advice on how to improve your writing style so that people stay engaged until they buy from you online.