If you are reading this, chances are you are interested in a job as a copywriter. Maybe you’ve always known this is what you want to do. It could be that you came to this point later in life as I did.
The jobs I’ve done up until now have been very different. When I talk about working as a copywriter with my friends, they think it’s a job that deals with the law! Like the anti-piracy ad that came with your Blockbuster VHS, this one shows a blacksmith making a giant metal “C.” Both the blacksmith and the metal are incandescent at the thought of you committing a crime. I’m going off on my own.
I’m just starting, but I think I could be a good narrator for this short story because I’ve learned a lot.
In the end, copywriting is a skill. For your service to be research- and customer-based, you need to improve your writing skills. You might be good at writing, but you need to learn how to improve this over time. If you want to become a copywriting master, here are some steps you can take to get there.
Build a Portfolio
People will be impressed by this. It’s your USP, your secret weapon, and how to get them.
Having nothing but a moth living in your concertina file when you start is not good enough. You need to find a starting point.
This could be social media posts, website content, blog posts, emails, newsletters, or anything else that can be written that is aimed at the intended audience. A wide range of formats would show that you can adapt and make you stand out, but keep in mind that different forms require different skills.
When I’ve done this, it’s worked for me. You can get your foot in the door this way. Offer your services for a low price or free and see if your writing is good enough.
There are a lot of volunteer-run groups, like charities, that will be interested in your work. As a result, you might get published, which will add to your portfolio and boost your karma at the same time.
If you want to get in touch with a company, don’t be afraid to do so. How bad could it be? It’s not true. Move on. You can’t get what you don’t ask for.
Do some reading. Opportunities can be found on websites, social media posts, and blogs. If you see bad writing, don’t be afraid to point out the mistakes and make the case that you can help.
It can be challenging for people inside a business to see how it looks to people outside. You come here.
Find a Niche
If you want to stand out in a crowd, you might look for something you can do well. What makes you want to write? What things do you like that would work well in this field?
For some people, this may be obvious. In this case, you might be writing and researching about a type of music that you’ve always liked.
As time goes on, you may find that your favorite topics to write about aren’t what you thought they were. You might try many different things and then figure out what you like to write about. Life is a curve, after all.
A niche can also refer to format. You might find that you like to write blogs or that you’re good at making eye-catching, emotional, social media posts. The best thing you can do is try new things and learn from the people who give you feedback.
It comes down to learning about a specific field, your writing style, and writing content that makes waves and sells things. Add value to a company in your way, and people will pay you to do it.
If you want to be an asset to yourself and your clients, you need to be able to adapt and move around in a very dynamic field. Professional development is a big part of this.
Because there are so many courses out there, this can be a problem in and of itself. It’s like finding a parking space in an empty car park.
Some well-known companies, like Google and LinkedIn, have free resources that will help you learn about copywriting and marketing. I found these to be an excellent place to start. Even if you already have a degree in English or Journalism, it’s good to keep your ears open for new growth opportunities.
If you’re new to SEO, you will have to figure out how to do that. Using keywords and how well you optimize your content will affect how high you are ranked in Google’s search engine.
The first results of a search are usually skimmed by people who use the internet, so they aren’t likely to want to spend a lot of time going through pages of links. If you aren’t near the top, you aren’t expected to be seen. You have a good idea of handling, and using this will help you get more website traffic through your writing.