The link pyramid is the secret weapon of SEO. You can’t get any more potent than this when it comes to link building. This type of link-building strategy has been around for years and years, but many people don’t know about it because they haven’t looked in the right places – or they’ve never heard of link pyramids before.
In this blog post, we’ll take a look at what link pyramids are all about and how you can use them to your advantage to rank higher on search engines like Google.
What is Link Pyramid in SEO?
A link pyramid is a link-building strategy with multiple tiers of backlinks, all pointing toward the same URL (or page). The higher up in the link pyramid that your link sits, the more it’s worth. Let’s say you have three types of connections: Tier One is the most powerful and adds the most value to your website, while Tier Two is less powerful but still adds value to your domain authority/PageRank.
That means if someone were to take out your top-tier link, no harm is done because there are two other layers underneath protecting it. But this also means that when someone does link to you, you want it to be as high as possible on the link pyramid.
This link-building strategy is effective even if one tier is removed because so much power is distributed between multiple tiers. It means link pyramids aren’t just a quick fix for SEO campaigns, but they’re also very sustainable in maintaining rank once achieved.
Three Tiers In A Link Pyramid SEO Strategy
Here are typically three tiers in a pyramid link building strategy:
Tier One Link
Tier One link is the highest tier, and therefore least common. These links will be from a very high domain authority website and be do-follow links with anchor text relevant to your link/page you’re trying to rank for.
Tier Two link
Will have less power than Tier One but more weight than Tier Three. It’s typically from a medium or low Domain Authority site, so it won’t quite have that same kick as a higher DA webpage would. However, these still bring great value and can help contribute towards ranking goals. This one could also employ some form of guest posting if you want extra oomph behind them – make sure that any link within this layer has do follow turned on and relevant link text.
The lowest tier in your link pyramid structure, but it’s still powerful enough to make a difference – especially if you have multiple backlinks pointing toward this single page or URL. You can get these from smaller websites/blogs with low DA (around 20), but they’re also effortless to come by, which means there’s no need for guest posts here! Just be sure that any link within this layer has do-follow enabled and use relevant anchor text when possible.
How to build a Link Pyramid?
After learning about the link pyramid’s tires, people become curious about how to construct one themselves. Let’s take a closer look at it.
The link pyramid is a very long link-building process that helps you obtain quality backlinks one link at a time. It’s important to mention that this method takes patience, but it can be well worth it in the end!
Here are five steps to follow when creating your link pyramid:
Step One – Find Your Linking Authority Sites
It would be best if you found linking authority sites before anything else. These are websites with high Domain Authority (high DA) or Page Authority(PA). Some examples of these sites include Huffington Post, CNN, Forbes, and The New York Times. You want to create relationships with people who run these popular websites because they’ll have large audiences, which provides you with more exposure for your link.
Step Two – Create Your Linking Anchor Text
You want to create a link anchor text for your link pyramid that is not competitive, so it’s best to use “resource” or something similar to the keyword you’re targeting. Make sure this link appears everywhere in your content, and do not overuse it! You don’t want Google thinking you are spamming them with too many links from one domain name. In the end, it will hurt your rankings instead of helping them improve.
Step Three – Build Relationships With Popular Bloggers & Websites
Start building relationships with famous bloggers and websites by reaching out to those who run these types of sites via email or social media platforms like Twitter if they allow it. You can also comment on their blogs, link to them from your website, and mention them in other articles you write about link-building strategies, etc. Word of mouth is the most powerful method for link pyramid link building because it helps build trust between each party involved.
Step Four – Promote Them With Engaging Content
If you get a link back to your site or blog post, make sure people engage with it by sharing it on social media platforms like Facebook and Twitter, leaving relevant comments below the article, and following everyone mentioned in the link anchor text. This way, more eyes will see this URL which means more traffic!
Step Five – Repeat The Process Over & Over Again
Repeat this link pyramid-building process repeatedly with different types of content, new link anchor texts every time to see which works best for your target audience. It will take some trial and error before you find out what works, but it can provide excellent results if done correctly.
The benefits of using this strategy
There are many benefits to link pyramid link-building methods. One of the biggest ones is that you get links from high DA and PA sites, improving your rankings on Google and other search engines. You can also use this link pyramid strategy for guest blogging, but remember: don’t overdo it! It’s recommended that you only do one post per linking authority website. Even though link pyramids may take a while before they start working effectively, if done right, they’re well worth the effort because, in the end, it’ll pay off big time when your site starts seeing more traffic thanks to all these quality backlinks pointing toward yours
Thanks for reading this blog post! I hope you enjoyed the information about using The Link Pyramid as your secret weapon to achieve success with SEO. If you want more tips like these, please subscribe to this blog, and I’ll send them right to your inbox. You won’t regret it!