Negative SEO without backlinks can happen when people deliberately create spammy content about your brand and negative reviews and fake social media profiles to push you down in the search results pages of Google.
The first thing you should know about negative SEO is that it can be more costly than a traditional marketing campaign on social media platforms like Facebook or Twitter because of its ability to destroy organic search rankings.
This blog post will discuss why negative SEO attacks are so dangerous for your business and how to protect your website from negative SEO attacks.
What is Negative SEO?
Negative SEO is a type of attack that attempts to make your site less accessible through low-quality content or by executing harmful actions such as hacking. It can affect rankings on search engines like Google, especially if they are actively looking for these campaigns explicitly designed against you.
Negative SEO attacks include bad reviews, spammy content about your brand, and fake profiles. However, negative SEO is not limited to this type of attack; it could also include things like hacking into your site or website platform and injecting harmful code that will prevent search engines from accessing pages on the site.
What Can Negative SEO Do?
A negative SEO campaign can cause significant damage to your business depending on what is being attacked. Negative SEO involves writing low-quality articles with links to other sites rather than your own, causing Google to block all of those links.
What Can You Do To Protect Yourself?
The best way to protect yourself from negative SEO attacks is by having a solid web marketing plan with a good content marketing strategy and online reputation management. That’s better than paying outside agencies who may not be familiar with Google’s algorithm changes, making them less reliable for long-term solutions. In addition, these strategies allow you to monitor any negative comments about your company online, which enables you to quickly address those issues before they destroy your business reputation or rankings on search engines like Google.
1. Running on a secure server
As negative SEO attacks are often based on hacking into your site, the first step to protecting yourself is ensuring a secure server. An attacker can easily access your website’s pages and content by injecting malware into an insecure connection between their computer and yours, which can occur when they visit infected sites or use public Wi-Fi.
2. Keep your content up-to-date and high quality
To protect your negative SEO from attacks that may include negative social media campaigns or negative reviews, you should constantly update and refresh the content on your site. This way, search engines will continue crawling it, which helps prevent Google’s Panda algorithm from downgrading rankings because of outdated information.
3. Use keywords that are relevant to what you offer
When negative SEO attacks are based on negative social media campaigns, one of the best ways to protect yourself is by using keywords relevant to your business in articles and within website content. This way, when search engines crawl through negative comments about your company, they will see these positive keywords, which helps prevent Google from blocklisting them because of low-quality links pointing back towards your site.
4. Add links from other websites to yours, but don’t spam others with too many links, or they might penalize you for it
One way negative SEO attacks happen is through receiving a large quantity of low-quality backlinks from other websites. You can do it by hiring people to create spam, using link farms, or simply finding negative articles about your company and adding links in the comments section. Negative SEO attackers will use these things against you during your campaign, resulting in Google blocking all potential keywords that have been mentioned on those sites, resulting in severe online hits.
5. Monitor any changes in rankings by using an SEO tool like Ahrefs or SEMrush
Google and Bing rank websites based on data they find about them. Using an SEO tool allows you to keep track of any adverse changes to your rankings online, allowing you to remove or update content before it causes significant damage.
What if You’ve Already Been Attack?
After a negative SEO attack, change all passwords for your company’s sites, including your hosting provider, domain registrar, data management platforms, and customer support tools. Doing this can help block hackers who may have gained access to your company’s network with their stolen information during their negative SEO attack. You should then contact your hosting provider to ensure no open security vulnerabilities that could also allow attackers into your site without anyone knowing it until it’s too late.
Negative SEO can happen without backlinks. The best thing you can do is monitor online brand mentions and ensure your content is positive. It’s also essential that all links point to relevant pages, so if someone does go out of their way to try and push down your ranking in search engine results for no apparent reason, they won’t have much success, thanks to our proactive approach. If this sounds like something you may be interested in learning more about or want help implementing into your existing digital marketing strategy, reach out.
My team will work closely with yours to make sure we’re both achieving the same goals together while keeping customers happy at each step along the way.