As a copywriter, how do you prepare for your following interview? If you want to land a job, you must know how to approach an application. You’ll have to show how well-versed you are in the art of copywriting and how creative your ideas are. Luckily for all of us, there are some common questions that employers ask when interviewing copywriters. Learn them before going into your following interview so that you can answer confidently.
What are the requirements of the position you’re applying for?
As a copywriter, you’ll be working on content within the marketing department. That means, during your interview, it’s likely that you’ll need to demonstrate how you could improve their digital marketing efforts with your writing ability. Remember that they may already have specific programs or software they like to use for producing these materials (HubSpot, Marketo, WordPress), and how you’d be able to work with them is crucial. If there is no common ground at all between their business practices and what you’re familiar with, this might raise some red flags about how well you can fit into the company culture.
Do your research
The more information you have before an interview happens, the better off you’ll be when answering any questions a hiring manager might ask you – whether those questions be technical, behavioral, or situational.
The type of research will depend on how familiar you are with the company and how much information they make available publicly (their culture and how employees feel about working there).
For example, if your interviewer frequently speaks at industry events and you know their name, checking their Twitter account for recent updates can reveal their level of commitment to the company. If nothing else, reading up on current news articles that mention both them and the company is a good idea as well.
When it comes to this process, you’re interviewing them just as much as vice versa, so do as much research as you can to be knowledgeable and professional.
Convey your experience
The only way to demonstrate how well you understand how to apply your skills is with samples of work you’ve done in the past. Ideally, you’ll want examples that might be relevant to how they would use or apply those same skills. If you’re applying for a job at an eCommerce company, look for examples of your writing that show flexibility, thoughtfulness, and creativity rather than efficiency.
You’ll want to have at least two or three samples for this section – which can include blog posts, social media updates, email newsletters, and even a promotional flyer if it’s a relevant example. If you don’t have time to put something new together specifically for an interview right now, perfect old-fashioned Google searching might uncover some gems already out there that will work just fine. In addition to these samples, though, consider how your experience relates to the company’s needs, too: Be sure that any material you choose demonstrates how well you know how to apply your skills.
Get feedback from peers
A practice interview with a friend is an easy way to improve how you do without being under the pressure of a hiring manager expecting things from you. Especially useful if this will be the first time you’re interviewing for your type of role, so how well or how poorly you’ll do can’t be determined beforehand.
However, some questions are better than others, as asking too specific questions about how they would apply their abilities could come across as insulting or show that you haven’t done enough research on this particular company. Instead, it might be more productive to ask how to answer some common questions that hiring managers typically ask during interviews. For example, if instead of asking what type of writing samples they’d like to see, you could ask how to answer the question “tell me about how you would market our company.” Common interview questions like this should make up a large part of how you prepare for an interview, as they’ll likely come up no matter where you end up.
What’s Your Sense of Humor?
There are plenty of ways to show how creative and versatile your writing is without veering into how efficient it may be. If someone asks how efficient your writing style is during an interview, that might indicate that the hiring manager isn’t as concerned with how flexible or open-minded you are despite asking how well you write. In other words: If they want efficiency at any cost – even creativity – there might be some potential problems in how they would like you to approach your work.
Questions like how long it would take to edit one of your samples or how easily you could update it for a specific audience show how versatile and creative you are as a writer. The more questions like this come up during an interview, the better sign it is that you’ve got what they’re looking for in whoever fills this position. You might even get some bonus points if these types of questions are asked instead of how efficient your writing style is overall. If nothing else, though, be aware that different hiring managers ask other things when interviewing someone, so don’t assume every question will have the same answer.
What is your current work experience, and what are some things you’ve learned from past jobs?
A company’s hiring manager will want to know everything you have done up until the present day. They will want to know how much experience you have in different work environments and how that has helped you learn valuable skills for a possible future position at their company.
They will also want to know how you handle stressful work situations and perform under pressure.
Why do you want this job in particular?
An interview is not just about how you do your job. It’s also about how well-suited you are for the company. So, be prepared to talk about how much you love the company and how they complement your skillset.
Explain why you want to work for this specific company, don’t just say that they’re “the best in the business” – give specific examples of how the company aligns with what you do and how their values appeal to yours.
What can a copywriter do?
You should know how to sell yourself as a professional, especially if there’s nothing else on your resume to show how capable you are at writing copy. If asked this question, make sure it doesn’t sound like marketing fluff, but rather how well you understand how to talk to your target market.
“A copywriter’s role is to turn a company’s message into compelling copy that delivers the right message for their audience. Their job is not just to write words on a page.”
What qualities do you think to make a good copywriter?
Don’t be afraid of sounding generic – tell them how copywriters need strong communication skills and how they’re skilled at analyzing information. Copywriters also need to have excellent problem-solving skills, and how they work efficiently without needing constant guidance from their manager or director. These are all traits that will get them excited about hiring you.
What is your desired salary range?
Before you go into a copywriter interview, it’s essential to know how much money they are willing to pay you. In some cases, the interviewer might not even answer as soon as you ask how much they will be paying you. They may leave this question for after they have finished asking their questions and testing how well you do in front of them. If this happens, then there are opportunities to bring up how much money would work best for both parties involved in negotiations later on down the line when everything else has been decided. However, if your potential employer doesn’t mention how much they plan on paying before ending the session, then take that chance by simply asking it right off the bat.
What are some skills that will make you a strong candidate for this role?
In a copywriter job interview, you’ll have the opportunity to show how qualified you are for this position. To do so, you must prepare examples of how your work could benefit them and their company while being honest about your work experience.
What are your weaknesses?
One of the most common copywriter interview questions is how well you handle your flaws. They need to know how much work it will take to mold and shape someone into what they would like their new hire to be like before hiring them. One way of showing how well you handle things that aren’t so great about yourself is by giving specific examples instead of just saying, “I’m not very organized.” If it’s a phone interview or a live chat session where you can’t see how well you answer, prepare beforehand by writing it down and practicing it aloud.
How do you handle rejection?
Whether you’re applying to be a copywriter, trying to get a new job, or asking someone out for the first time, your ability to handle rejection defines your success. When interviewing, how to answer with how failures have pushed them forward in their life and how they try to better themselves every day so even if this company rejected them, it wouldn’t matter. It shows how much confidence and self-motivation someone has, which makes them successful in any field.
What are some things about yourself that you don’t think would work well with this job?
The best way to handle how you’re not the perfect candidate for a particular role is by researching how it might be helpful. For example, if they want someone who has worked in marketing at some point in their lives. Explain how your volunteer work or helping your family make flyers has given you experience that may be more valuable than others who have never done these things. It allows you to turn any negative into a positive and answer how much effort and dedication you would put towards making sure it’s no mistake they choose to hire you over anyone else.
What do you know about our company culture?
Many how to prepare for a copywriting interview may also ask how much you know about their company’s operations. To answer this question that will most benefit them, please research how the company does things and how they like new people to approach them with ideas. It’s essential to show that you care about the small details, along with how much effort you put into preparing yourself for your next job.
Do you have any questions for me?
One of the most crucial parts of an interview, like a copywriter, is how well prepared you are when asking questions beforehand. Always come up with at least 3 – 5 different questions on how they’ve done things in the past or how they would recommend you do things. Cheers the employer up because it shows how much effort someone puts forth before an interview and how well they can analyze a situation. Just make sure you don’t ask anything that you could find easily online – no one likes those kinds of questions.
How would you describe yourself to someone who doesn’t know much about your background?
It is how well you are at talking about yourself with ease, so try coming up with a good answer ahead of time to show how creative and persuasive someone can be when applying for this position.
They want to know how confident an applicant can get while showing how-versed they might be into knowing how entertaining copywriting should sound like to keep readers interested. You’ll also need some examples showing your creativity if hired, which helps the interviewer think of what type of articles they could assign you based on your response alone. Try mentioning anything from previous work experience or hobbies outside of writing if it’s relevant enough to get hired for the role.
How to interview a copywriter isn’t just about how well you prepare for an interview – it’s how well you express how creative and versatile you are as a writer. If they’re asking how much editing time something would take instead of how good the idea itself is, that might be a better indication of how seriously they take your writing abilities regardless of how much experience you have.
There are many different ways to prove how flexible your writing style can be, so don’t get discouraged if there aren’t any questions about efficiency. Answering the types of questions noted in this article might hurt your chances of landing the copywriting job. Remember that every job is for something different from whoever holds it, and how they approach their work is a big part of how you prepare for an interview.
Good luck with your following copywriting interview!