The Copywriter’s Freelance Happiness Rate: How to Charge Your Clients Fairly

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As a freelance copywriter, how do you know how much do copywriters charge per hour? It can be hard to figure out how much to charge for your services. This blog post will discuss how much a freelance copywriter should charge per hour and how you can get the most out of every project.

how much do copywriters charge per hour

The Copywriter’s Freelance Happiness Rate

Every copywriter wants their clients to be happy. It’s how we get repeat business and word-of-mouth referrals, which help boost our businesses as nothing else can. But how do you know when your client is satisfied with the work? And how do you price yourself in a way that makes both of you happy? or how much do copywriters charge per hour?

There are two schools of thought on pricing: hourly or per project. Let’s look at why each might make sense for your freelance writing career—and how much money they could cost (or save) you over time.

When you charge an hourly rate, your client knows how much they’re paying for every hour of work. That’s helpful because it prevents them from asking to have a project done in half the time so that they can save money. What could be better than that?

Track Your Hours

Well, there are some pretty apparent drawbacks at first glance: You need to track your hours—and then bill clients only for the number of hours you spent on their projects. And if those projects take longer than expected (or not as long as planned), things get messy fast.


Another downside is pricing yourself out of jobs with very tight deadlines or budget restraints. “I’m sorry,” you might hear when this happens, “but I can’t fit you into the budget at that rate.”

On the flip side, hourly pricing gives clients peace of mind. They don’t have to guess how much a project will cost or how long it will take, and they aren’t locked into paying for something that takes longer than expected.

You might be wondering.

What if I price my projects too low? How do I know how many hours everything will take me? The good news is this: You won’t get rich charging an hourly rate, but as your copywriting business grows over time, you can increase with it by earning more per hour! And when people are happy with what you deliver (plus refer you to their friends), you’ll get more work in the future.

What is a fair freelance rate for copywriters, and why does it matter?

A freelance copywriter’s hourly rate is how much they charge for each hour of work. An editor charges less per hour, while a graphic designer charges more on average. This blog post discusses determining your freelancer rates and why you need to know how the industry works when pricing yourself accordingly.

Ideally, it’s best if both you and your client agree upfront about the project fee before starting work—and that includes everything from design costs to writing fees (if applicable). However, this isn’t always possible because sometimes you might get hired at the last minute or after hours by an existing client who needs something quickly finished off to meet a deadline. In these situations, we have no choice but to go with how much we’re getting paid.

How to charge your clients fairly

In other words, how much do copywriters charge per hour? Well, it depends on how much you want to make. The more hours you put in working for clients and the less time you spend doing marketing work, the lower your hourly rate will be—and vice versa.

As a freelance writer who charges by the hour, I can tell you that my rates have fluctuated throughout my career quite a bit, depending on how busy or slow things are at any given point during each year. There was one period where I didn’t write anything new because I couldn’t find enough paid opportunities. But when projects did start rolling in from existing clients who needed help with their content creation needs (which happened around February), they were happy to pay me a higher rate because they knew how much do copywriters charge per hour and how busy I usually am.

Some Questions That May Help

So how do you know what your copywriting rates should be? Here are some helpful questions that may help guide you toward the answer:

  • How long does it take for you to complete projects on average? (And how many hours will this project require?).
  • What is your hourly rate as a freelance writer?
  • Do those numbers add up when factoring in taxes, business expenses, etc.?

If not, then raise your rates until they’re covering all of those costs. It’s better than losing money or breaking even every month—or worse, turning down work so that you can avoid taking losses. You can’t make money if you refuse to work.

  • How much do other freelance copywriters charge per hour? And how does this compare to how much they earn in total on average?

Don’t Be Afraid

If your numbers are significantly lower than what most of the competition is charging, then it’s time for a change. Don’t be afraid to raise your rates because you think the client won’t want to pay more for services. If they had a problem with how much you charge, then chances are they wouldn’t have hired you in the first place.

However, if there’s no way for them to know how much work it’ll take or what hourly rate is standard among other writers who do similar work, then that could be an issue on their end—not yours. So don’t agree to complete lengthy projects at lower-than-average fees just so some clients will continue hiring you again and again until, eventually, your copywriting financials start looking better over time.

When clients don’t want to pay you what you’re worth,

The standard hourly rate for freelance copywriters used to be $100/hour, but these days it’s between $125-$150/hour. That said, some companies still expect their freelancers to work on an hourly basis at that lower rate. So how do you protect yourself from clients who won’t pay what you’re worth when they want your time and expertise? Here are five tips:

1. Let them know how much other copywriters charge per hour

If they don’t believe you, offer references so they can verify your claims. After all, clients who are interested in hiring freelancers should be willing to pay for quality work. Otherwise, why bother?

2. Disagree on an hourly rate without knowing how many hours it will take to complete the task at hand

If your client won’t give you a deadline or explain how long each step of the process will take (designing logos and colors is usually quick while writing content can take time), decline their project.

3. Don’t start working on a new project until the last one has been paid in full

Clients who want to pay you less may promise to send an initial payment quickly, but that promise is meaningless without written confirmation. So if possible, ask for 50% of your fee upfront and then 25% each week after that. If clients don’t want to do this, then offer them another option—like splitting up payments by completing specific milestones during their project instead.

4. Never work without having access to all of your files once the contract is signed

You should always retain copies of everything so that there aren’t any issues down the line and you don’t get stuck with a substantial loss of income because the client isn’t willing to pay for your hard work.

5. Disagree on how much they’ll give you until after everything is complete

No matter how good their offer might sound, it’s just an IOU. You should never accept less than what was agreed upon—even if that means sending invoices instead of delivering the final product until every last cent is paid.

Negotiating with clients who won’t budge on their rates

It’s never easy when a client tries to lowball you, but how do you respond? If they don’t budge on how much they’ll pay for your services and how long the project will take, then it might be time to walk away from this specific job, even if that means turning down some extra cash. And while this could mean never working with them again, it doesn’t have to be.

There are plenty of other clients out there who’d love what you have to offer —so don’t settle just because someone wants cheap rates instead of quality work! Just remember: A win-win situation is always better than one where only one party benefits at the expense of another.

In Conclusion

It seems that the freelance copywriter rate has been going up in recent years, but there might be a reason for this. With more competition and higher demand from companies who need quality content quickly, it’s not surprising to see rates rise. Regardless of what your hourly rate is, though, you can still work with us at Copywritingpros to create an excellent marketing plan or SEO strategy today!

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