Authority is a word that many people in the online marketing field are familiar with. It’s one of those words, like “author” or “credit card,” where you know what it means. But high authority SEO backlinks? What does that even mean?
This post will give you some high-quality tips for building high-authority SEO backlinks to your website and helping increase its online authority.
Identify the sites you want to target
The first high-authority SEO backlink strategy is to identify the sites that are your authority competitors. Once you have recognized these high-authority websites, it’s time to find out which links they have and create a list of potential link-building opportunities for yourself.
Make sure each site has at least one high-quality page ranking on Google for important keywords relevant to your website or business – Use Moz.
Check Social Share
Look through their “Best Of” section – check how many social shares they regularly receive from Facebook, Twitter & LinkedIn.
Check what other external links they have pointed towards them – including .edu domains (i.e., findingu.com/about)
Check Domain Name
Search for their domain name in Ahrefs, Majestic SEO, and Open Site Explorer to get a good idea of their high-quality backlinks.
You can also use Buzz Stream or Group High to find high authority SEO backlinks sites that you don’t already know about – enter your competitor’s domain into the search bar, then hit “submit.” Within seconds, you’ll see all of the high-quality link opportunities associated with it (see below).
For example: Let’s say we want to do some high authority SEO backlinks building for my business digibloggerworld.com. We type in digibloggerworld.com and click submit on GroupHigh to see what comes up! In just a few moments, we have identified 27 potential high-authority links from other relevant blogging-related high authority sites like neilpatel.com, moz.com, and even GroupHigh’s blog.
Find out who links to those sites and contact them with a pitch
Now that you’ve created a list of high authority sites, it’s time to find out which ones link to your competitors and reach out with high-quality content ideas.
There are so many ways to do this, one of them:
Enter the site URL into GroupHigh, then use their “Domain Comparison” feature (see below) and type in your competitor’s domain name as well. Buzz Stream will automatically pull up all of the high authority websites that have linked them both together. Then check each website off once you’re done with them.
Enter high authority sites into GroupHigh, and their domain comparison feature will pull up all related high authority websites that link to both. The best part is the bulk emailing features, which let you send personalized emails to your list at once (see below).
Gather all of your research in a spreadsheet
Finally, all of this high authority SEO backlink building research can be time-consuming and tedious. That’s why I recommend using Buzzstream to compile everything needed in one place so you can quickly sort through your high-quality links at a glance.
What I do
Here is what I might do: First, I’d go to Google Analytics > Social reports and click on “New Custom Report.” Then select the social media platform that would help me find high-authority sites linking to my competitors. In our case, it will probably be LinkedIn since their followers are generally B-to-B focused – not personal connections like Facebook or Twitter. This information will come in handy when creating outreach messages for each website owner.
Check Out Their Website
I’d also look at who links to high authority websites and check out their website. It will help me craft high-quality outreach emails that stand out from the rest. And finally, I’d keep an eye on my competitors as they start building high authority backlinks themselves so I can stay one step ahead of them.
Note: High Authority SEO Backlink Building should never be 100% automated – always have a human component! We recommend using BuzzStream or Ninja Outreach for this process since both platforms allow you to easily send personalized messages with high-value content ideas without doing any upfront research. Then sit back and watch your list grow and grow.
Remember that Google loves fresh content, so always create new high-value blog posts about topics related to your industry – not just for search engines but also for potential linkers too.
For example, if you are in digital marketing, write a post on “How Content Marketing has Changed Digital Marketing Forever” or something similar and share it with people who have linked out to high authority websites before.
Give them an easy way to find relevant info (your website) by including your URL at the end of every piece of valuable content you produce, along with your outreach messages like this:
“Wow, you hit the nail on the head with this post – it’s one of the best I’ve ever read about high authority backlinks. If your readers want to learn more about building high-quality links, then visit our website to check out some tools that can help.”
Google likes it when people click through from their blog/website to yours.
Use anchor text throughout your article or website but don’t overuse it
It is essential to use anchor text throughout your article or website to find you for people searching online.
Anchor text refers to any words that point back at what’s being linked within a webpage. It can be used as an easy way of differentiating between similar pages with differing titles on the same site (e.g., “Our Services” vs.”Services”). Early web browsers didn’t always display hyperlinks when clicked, instead of displaying fixed blocks of information like images without context, making it difficult, if not impossible, for visitors to know where they were.
As a result, using anchor text became the next best thing for web admins to provide context for what was being linked, which has become an SEO staple ever since. However, some rules must be followed when implementing this strategy, including:
Always use high-quality links with relevant anchor text – Never overuse your keyword/anchor texts – Don’t include too many keywords or phrases that have nothing to do with each other (this will look spammy)
Don’t forget! Anchor text works both ways, so if you want high authority websites linking back to yours, then make sure you link out from within all of your valuable content as well. Otherwise, Google might think you’re trying to game the system.
Investigate negative comments on other websites
Negative comments are high-value links because they get people talking, which is what Google wants. So never leave one unanswered! If you can, make them your own by responding to their concerns and offering a solution (e.g., “yes, this brand has had some bad customer service in the past, but our latest product updates have fixed that problem” or something along those lines).
Investigate negative comments on other websites- what are they saying about this topic, and how could you use their statements as leverage for yourself in an argument against them online? It is not ideal since it’s much better if high authority linkers write content towards high-quality backlinks themselves so I can stay one step ahead of them instead of always having to play catch up.
I’m so excited to share with you the power of authority in digital marketing. It’s not just about ranking higher on Google. It’s also about how your website will convert visitors into customers.
My team has helped many companies rank higher in search engines and increase their conversion rates by leveraging the power of authority in online marketing. Contact me today for an SEO or PPC plan that can help you boost your business through authoritative content strategies like blog posts, videos, infographics, webinars, and more.