Get Inspired: 29 Creative Instagram Story Ideas to Spice Up Your Content Calendar

Story Highlights

Discover the secrets to breathtaking Instagram Stories with 29 creative ideas that will revolutionize your content calendar!

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Instagram has taken the world by storm with its incredible range of features, providing a platform for users to express their creativity, connect with others, and showcase their lives through visual content. One such feature that has captured the attention of millions is Instagram Stories. With Stories, you can share photos and videos that disappear from your profile, Feed, and messages after 24 hours, unless you add them to your profile as story highlights. In this blog post, we will explore how you can utilize and maximize the impact of Instagram Stories by leveraging the power of Story Highlights.

Understanding the Basics of Instagram Stories

Before diving into the world of Story Highlights, let’s first familiarize ourselves with the basics of Instagram Stories. Creating and posting photos and videos on your Instagram Story is incredibly easy. Simply tap on the camera icon on the top-left corner of your home screen or swipe right from your Feed to access the Stories camera. From there, you can capture or upload the content you wish to share. Add text, stickers, and filters to make your Stories more engaging and fun. Keep in mind that Stories are temporary and will disappear after 24 hours, making it crucial to capture your audience’s attention within that timeframe.

Introducing Story Highlights

Story Highlights is a powerful feature on Instagram that allows you to preserve selected Stories on your profile even after the 24-hour expiration. It is like building a curated collection of content that represents your brand or personal interests. By adding Stories to Highlights, you create a long-lasting impact and give your audience the chance to explore your content beyond the limited timeframe. With Highlights, you can share your expertise, showcase your products or services, and tell a compelling story that resonates with your audience.

Setting up Story Highlights

Setting up and managing Story Highlights on your profile is a breeze. Follow these simple steps to get started:

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  1. Open your Instagram profile and tap on the “New” button located below your bio. This will allow you to create a new Highlight.
  2. Select the Stories you want to add to the Highlight from your archived Stories.
  3. Customize the title and cover photo of your Highlight to make it visually appealing and representative of the content it contains.
  4. Tap “Add” to save the Highlight to your profile.

You can organize your Highlights into customizable categories such as “Travel,” “Food,” or “Behind the Scenes,” making it easier for your audience to find and explore the specific content they are interested in.

Showcasing Your Products or Services

If you are a business owner or entrepreneur, Story Highlights provide an excellent opportunity to showcase your products or services. You can create dedicated Highlights to feature your latest offerings, showcase customer reviews, or provide tutorials and tips related to your industry. By keeping these Highlights updated and visually appealing, you increase the chances of converting viewers into customers. Remember, first impressions matter, and Highlights offer a chance to leave a lasting impression on your target audience.

Highlighting Behind-the-Scenes Content

One of the most effective ways to connect with your audience is by showing them what happens behind the scenes. Story Highlights provide the perfect platform to give your followers a sneak peek into your daily life or business operations. Whether it’s capturing the creative process, showcasing your team, or sharing moments of celebration and growth, behind-the-scenes Highlights humanize your brand and foster a sense of authenticity that resonates with your audience.

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Telling a Story with Highlights

Storytelling is a powerful tool, and Instagram Highlights allow you to do just that. By strategically ordering your Highlights and curating them to create a cohesive narrative, you can take your audience on a journey. Whether you are telling the story of your brand’s evolution, chronicling a travel adventure, or providing a step-by-step guide to a particular skill, the possibilities are endless. Use cover images, text, and sequencing to guide viewers through your story, ensuring that it captivates and engages them from start to finish.

#Instagram Story Idea
1Showcase a behind-the-scenes look at your creative process
2Share a favorite book or magazine recommendation
3Give a shoutout to a fellow artist or creator
4Host a Q&A session with your followers
5Share a step-by-step tutorial of your latest project
6Highlight a collaboration with another brand or artist
7Showcase before and after images of your work
8Share a personal story or anecdote related to your creative journey
9Host a poll or quiz to engage your audience
10Share behind-the-scenes snippets from a photoshoot or video shoot
11Create a “This or That?” game with two different creative options
12Host a live drawing or painting session
13Share a list of your favorite art supplies
14Give a tour of your creative workspace or studio
15Share a time-lapse video of your creative process
16Highlight a project you’re currently working on and share your progress
17Share a quote that inspires you
18Showcase a before and after transformation of a space or object
19Host a creative challenge or contest for your followers
20Share your favorite creative playlists or music recommendations
21Share a tutorial for a DIY project or craft
22Introduce your audience to an inspiring artist or creator
23Give a sneak peek of an upcoming project or release
24Create a series of Instagram Story templates for your followers to fill out
25Share a tutorial for a new makeup or hairstyle look
26Ask your followers for input or suggestions on a creative decision
27Share a favorite artwork or design that inspires you
28Announce a sale or promotion on your creative products
29Showcase your latest work and invite feedback from your audience

Collaborations and Partnerships

Collaborating with influencers, brands, or industry experts can significantly amplify your reach and credibility. Use Story Highlights to showcase these collaborations and partnerships. By dedicating a separate Highlight for such collaborations, you can showcase the social proof and value you bring to your audience. Not only does this help establish your brand as a trusted authority, but it also expands your network and attracts new followers who are interested in the collaborations you showcase.

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Engaging Your Audience

Engagement is key when it comes to building a loyal and active community on Instagram. Leverage Story Highlights to drive engagement and interaction with your audience. You can add polls, quizzes, or Q&A sessions to your Highlights to encourage viewers to interact and provide their input. Prompt your audience with questions or challenges related to your content, and watch as they participate and connect with you. Remember to respond to their comments and make them feel valued, fostering a deeper connection and sense of community.


Instagram Stories and Story Highlights have revolutionized the way we share and engage with content. By utilizing Story Highlights effectively, you can extend the lifespan of your Stories and leave a long-lasting impact on your audience. Experiment with different types of content, be creative, and adapt your strategy based on your audience’s preferences and evolving trends. Instagram’s Story Highlights feature offers immense potential to showcase your brand, tell captivating stories, and build a loyal following. Seize this opportunity, and unleash the power of Instagram Stories to take your online presence to new heights.

How can I create Story Highlights on Instagram?
To create Story Highlights, go to your Instagram profile, tap on the “New” button below your bio, select the Stories you want to add, customize the title and cover photo, and tap “Add” to save the Highlight.

Can I add Stories to multiple Highlights?
Yes, you can add Stories to multiple Highlights. Organize your Highlights into categories to make it easier for your audience to find and explore the content they are interested in.

How long do Instagram Stories last?
Instagram Stories last for 24 hours and then disappear from your profile, Feed, and messages. However, you can add them to your profile as Story Highlights, which will make them last longer and be accessible even after 24 hours.

How can I engage my audience through Story Highlights?
Engage your audience by adding interactive elements to your Story Highlights, such as polls, quizzes, and Q&A sessions. Prompt your viewers to participate, respond to their comments, and make them feel valued. This fosters a deeper connection and cultiv