Digital marketing is a complex field that requires digital marketers to stay on top of current digital trends, new digital technologies, and changes in digital consumer behavior. It’s no surprise that many digital marketing problems can arise for businesses looking to implement successful digital marketing strategies. In this blog post, we will discuss some of the most common digital marketing problems and provide solutions on how you can correct them.
This article will outline some of the most common digital marketing problems related to SEO, social media, email campaigns, website optimization, conversion rates optimization (CRO), content creation, and more so your business can avoid these mistakes altogether.
Digital marketing problems
Many people consider digital marketing a problem, but it can become an opportunity for you. You have to know what kind of messages will resonate with your audience and how best-suited they are
So I do lots of research, reach out to industry experts who provide similar services using social media platforms like Facebook Advertising Manager, talk things through until everything makes sense, and then implement changes as needed.
Solutions to digital marketing problems
To solve digital marketing problems, you need first to identify them. Digital marketers are often so busy with the day-to-day tasks that they fail to step back and take a look at the big picture of digital marketing as a whole.
For example, suppose your website is not ranking organically on Google for keywords related to your business offers. In that case, digital marketers should audit existing content to ensure it follows SEO best practices (i.e., long-tail keywords). On-site SEO changes such as optimizing URL naming conventions or site speed are also possible.
Another digital marketing problem is too much digital content. Suppose digital marketers are publishing many digital assets. In that case, it can be difficult for consumers to stay on top of what’s going on with your brand or business, and they will quickly lose interest in engaging with your digital marketing efforts altogether.
To solve this issue, digital marketers should identify which types of digital assets resonate best with their audience (i.e., infographics vs. blog posts). They should also keep track of how many times each type of asset gets shared across the web so you know what kind(s) might perform better than others moving forward.
Some businesses experience low customer engagement rates within email campaigns due to poor segmentation strategies/tactics. For example, digital marketers might email a segment that doesn’t contain customers who have made purchases online in the past. Digital marketers should constantly test and experiment (i.e., adding monthly subscribers to specific segments) while personalizing their emails for each target audience.
The best way to solve digital marketing problems is by staying up-to-date with current web trends, digital technologies, changes in consumer behavior, etc. Read industry reports like Gartner or Forrester’s market research reports; attend digital seminars hosted by universities; and more.
Digital marketing solutions How to fix a website with low traffic
One digital marketing problem that you can fix is a website with low traffic. Suppose you’re wondering how to fix this digital marketing challenge. In that case, the first thing you should do is research your target audience and see what types of content they might find engaging/relevant within your industry (i.e., keywords related to digital commerce).
You should also monitor analytics data for insights as to where people are engaging most with your existing digital assets, which could serve as clues into improving or optimizing certain pages etc., from an SEO perspective. For example, if there’s been a massive spike in mobile visits, then digital marketers know something needs to change regarding site speed because it will affect conversions rates negatively otherwise.
Another way to fix a digital marketing problem like increasing digital traffic is by creating digital content that resonates with your target audience. For example, if you’re a digital marketer who also happens to be an expert in the finance industry, then create digital assets such as blogs posts or infographics related to financial topics of interest for consumers/businesses, etc.
Digital marketers can always do paid digital marketing campaigns on social media platforms like Facebook and Twitter. They will pay for ads targeted towards specific interests (i.e., location, age, gender) within their segmented audiences. Finally, digital marketers should look at new website design trends made responsive across all devices so they’ll have more opportunities to rank organically on Google search results pages moving forward.
Tips for increasing SEO rankings
Another digital marketing problem that you can fix is increasing SEO rankings. If you’re wondering how to fix this digital marketing issue, you should first monitor keywords related to existing digital assets on your website.
For example, if someone searches “What Is Digital Marketing?” they want to learn more about it, so digital marketers should optimize their content accordingly (i.e., write blog posts, etc.).
Look at the top websites in your industry and see where they excel organically. Based on your findings, determine how you can improve by utilizing different types of digital content (i.e., digital videos, infographics, etc.).
Ways to get more followers on social media platforms
Another digital marketing problem that you can fix is increasing social media followers. Suppose you’re wondering how to fix this digital marketing issue. In that case, the first thing you should do is research your target audience and see what types of digital content they might find engaging/relevant within your industry (i.e., keywords related to digital commerce).
You could also conduct a few paid digital advertising campaigns on platforms like Facebook and Twitter, where you will target ads towards specific interests (age, gender, etc.).
Finally, regularly engaging with consumers via other digital channels such as digital video, photos, etc., to show digital marketers are active participants in relevant online conversations (i.e., relevant hashtags, trending topics).
Best practices for email marketing campaigns
Another digital marketing problem that you can fix is increasing digital conversions rates through email marketing. If you’re wondering how to fix this digital marketing issue, the first thing you should do is make sure your current email campaign strategies are up-to-date (i.e., what types of digital content do people want?).
Then, based on your findings, determine ways to improve by utilizing relevant keywords, etc., within digital assets sent via email (i.e., any follow-ups).
Finally, it’s a good idea to regularly track key performance indicators like open rates so that digital marketers can improve conversion rates in the future.
I hope this blog post has helped you identify some of the problems that might be holding your business back from running a successful digital marketing strategy. If I’ve missed anything, or if you think there are other challenges to overcome for companies like yours, don’t hesitate to reach out and let me know.
My team would love to help ensure your company can develop an effective online presence with SEO optimization and conversion-based design expertise.