Writers are great at coming up with great lines for their characters but often have a hard time thinking of great taglines for themselves. Luckily, that’s where this blog post comes in.
I’ve compiled 69 catchy taglines to help you spice up your writing and give it more flavor.
How to create a memorable brand tagline
A memorable brand tagline makes you feel excited to reach out and start promoting your company.
Mnemonic devices (elements of storytelling) have been used since ancient times on tablets in Egypt, Asia Minor & Mesopotamia as early 2000 BC when scribes recorded events for posterity through the ages. They’ve evolved into an essential tool of communication today. Yet, many people don’t realize how effective these techniques can be at creating strong messages with impactful branding objectives – look at Nike’s “Just do it!” which took a simple phrase made up mainly from imagery about the movement towards the goal, and applied it to a brand.
Or take Carlsberg’s great slogan, “Probably the best lager in the world!” which was used for decades. At the same time, that makes extraordinary claims about taste. What is claimed isn’t even made explicit until you read into it – after all, people could drink anything they like! The fact this line stood up (and still stands) test of time proves how great taglines for writers slogans should be able to do precisely that: make an impact on your target audience long term.
What is your business about?
It would be best if you always thought about your business, which includes the tone of voice you want for a memorable tagline. Here are some tips on how to get started:
In order words – stay true to who you are by using language that reflects both sides–the emotional side with feeling excited or fearful; but also reflect practicality in its simplicity.
Who are you talking about your brand or product for?
When deciding what might be interesting as part of a slogan, think about the kind of person you’re trying to target – do they respond well to fun lyrics from famous songs versus some sort of play on words? Perhaps it’s time to try something new by using an analogy instead. It is one way great slogans often come up: thinking laterally about how two things that may not seem similar could make a great tagline by coming together. For example, “Coke is It!” makes sense when we consider both elements separately (the drink and the question), but not when you think about them together.
What do you want people to think when they hear your brand name or see it on the logo?
You need to consider what your customers want people to think when they see your brand name and whether it’s something you’d like them to do with the product or not. For example, “Come on down!” might be great for some companies but not great for others, while great taglines that give people some goals are great for both – providing hope that your company will make something unique one day instead. “Start every day out with us” is a great message because it paints a picture in the consumer’s mind that every morning will start great with their product!
Working great taglines into your communications across the company is essential.
Without great taglines which make you laugh, feel inspired or even think about buying something, companies risk sounding dull and unimaginative – which will turn customers off in no time. So use great taglines to your advantage! If your slogan isn’t great, it’s time for a change because great business ideas are all around if you know how to look for them.
Keep it short, memorable, and punchy
As an excellent brand slogan will often come from the heart, it’s vital to keep it short and memorable – as great taglines for writers are supposed to be used for all communication with customers or prospective ones. Those which make you smile also tend to be great because they’re positive and convey a sense of humor or playfulness. So if your current slogan is both bland and forgettable, try something new! Enjoy gives off a sense of happiness while still conveying an element of excellent service and customer experience. At the same time, “Mega” is perfect for getting great power and strength – something that great taglines must do!
Think about great taglines for writers in terms of what you want your customers to do next. For example:
- I’m hungry, let’s get some food?
- Get on down here and check out our great range today!
- Try great-tasting coffee every morning with us. We guarantee a fantastic start to the day!
As you can see, all these taglines ask the consumer/prospective customer to take action in some way, whether it’s eating their favorite meal, coming down and checking out their unique products, or feeling happier because of their excellent taste/great quality.
These 69 taglines will make the advertising gods weep gold tears
Here are great taglines for writers to help you on your wonderful writing journey – remember, great slogans often come from great ideas which have been twisted and deconstructed in significant ways. So get creative with your campaigns and see what comes from them!
- It keeps going… and going… and going. (Energizer)
- Shave time. Shave money. (Dollar Shave Club)
- Melt’s in your mouth, not in your hands. (M&M)
- A diamond is forever. (De Beers)
- Cold as the Rockies. (Coors)
- Quality never goes out of style. (Levi’s)
- Think big. (Imax)
- Refreshes the parts other beers cannot reach. (Heineken)
- Can you hear me now? (Verizon)
- Obey your thirst. (Sprite)
- The uncola. (7 Up)
- Eat fresh. (Subway)
- Capitalist tool. (Forbes)
- Say it with flowers. (FTD)
- Trix are for kids. (Trix Cereal)
- Be all you can be. (U.S. Army)
- Love is in the air. (Southwest Airlines)
- A mind is a terrible thing to waste. (UNCF)
- Let your fingers do the walking. (Yellow Pages)
- Tastes so good cats ask for it by name. (Meow Mix)
- So easy a caveman can do it. (Geico)
- Got milk? (California Milk Processing Board)
- The breakfast of champions. (Wheaties)
- The Citi never sleeps. (Citibank)
- Where’s the beef? (Wendy’s)
- The quicker picker-upper. (Bounty)
- Redbull gives you wings. (Redbull)
- Betcha can’t eat just one. (Lays)
- Taste the rainbow. (Skittles)
- We deliver. (USPS)
- Think Small. (Volkswagen)
- Have a Coke. (Coke)
- I’m lovin’ it. (McDonald’s)
- All the news that’s fit to print. (New York Times)
- Nothing runs like a Deere. (John Deere)
- You give us 22 minutes, we’ll give you the world. (1010 Wins)
- Imagination at work. (General Electric)
- Like a good neighbor, state farm is there. (State Farm)
- Maybe she was born with it. Maybe it’s Maybelline. (Maybelline)
- Hand-built by robots. (Fiat Strada)
- Good to the last drop. (Maxwell House)
- That was easy. (Staples)
- Pardon me, do you have any Grey Poupon? (Grey Poupon)
- Snap! Crackle! Pop! (Rice Krispies)
- Leave the driving to us. (Grey Hound)
- I think, therefore IBM. (IBM)
- Let Hertz put you in the driver’s seat. (Hertz)
- We try harder. (Avis)
- Finger-Lickin’ Good. (KFC)
- Every kiss begins with Kay. (Kay Jewelers)
- We’ll leave a light on for you. (Motel 6)
- This is your brain on drugs. (Drugs Free America)
- America runs on Dunkin’. (Dunkin’ Donuts)
- Let’s go places. (Toyota)
- The happiest place on Earth. (Disney Land)
- Think outside the bun. (Taco Bell)
- You’re in good hands. (Allstate)
- Ask the man who owns one. (Packard)
- Belong anywhere. (Airbnb)
- Tastes great, less filling. (Miller Lite)
- Impossible is nothing. (Adidas)
- I can’t believe I ate the whole thing. (Alka Seltzer)
- Stronger than dirt. (Ajax)
- The snack that smiles back. (Goldfish)
- Gotta Catch ’em all! (Pokemon)
- Go further. (Ford)
- Eat more Chikin. (Chick-fil-a)
- Democracy dies in darkness. (Washington Post)
- What happens here, stays here. (Las Vegas)
I hope you found these taglines helpful, and I encourage you to revisit my blog for more advice on crafting the perfect slogan. If there’s anything specific that you’re struggling with, don’t hesitate to reach out! As always, happy writing!