The freelance writing game can get old trying to stand out from the rest. There’s always a young person with a shaky grasp of English who wants to steal your clients for a few cents.
Well, both of those things are easy to do. If you stick to a few tried-and-true habits, you’ll keep your old customers happy and get new ones through word of mouth, as your customers tell their coworkers how great you are.
Freelance Clients Love These 5 Habits
Here are five practices that clients of freelance writers appreciate and How to write quality content
Let’s start with something easy. When your clients call or send you a message, answer! Quickly! Nowadays, there’s no reason to make a paying customer wait for an answer. You have an email account, a smartphone, and different ways to talk to people. There are a million and a half ways to stay in touch with your people.
Yes, it’s essential to have a good balance between work and life, and you may want to set some limits with your clients (no responses on Sundays, for example, or you only check emails twice daily). But you should be clear with the client about what these limits are, and they should include times when you will be available.
Remember that your job is to help your clients solve problems. And you can’t help them if you can’t talk to them.
One last thing to say about how people respond. Make sure your answers are not only quick but also, well, answers. That means that your replies to their messages should answer their questions. Don’t avoid the issue. Don’t be indecisive. Just be honest and get to the point.
Are you halfway done with the blog post for your client and on track to finish by the deadline? Show them! Are you getting to the point where you can’t take on any more work? Tell your clients! You’re going on vacation in 6 weeks, so you won’t be able to use your laptop for a while. Tell your customers about this right away.
I’m trying to say that you should err on the side of talking too much. This is especially true if you work from home, which almost all of us do, and if you’re working with a new client who doesn’t yet know how great you are at your job.
So, don’t wait for your client to ask how you’re doing on your latest project. Be honest, take the initiative, and keep them informed about big changes, delays, and progress in their work.
Make sure you’re acting professionally when communicating with your clients and responding to them quickly. When you send an email, make sure everything is correct. Don’t use too many emojis. Don’t tell too much about yourself yet.
You don’t have to be as stiff as a board, but you shouldn’t act like your client has been your best friend since second grade. Your client wants to know they are in the hands of a trustworthy and skilled professional. This should be clear in everything you say, from your website to your emails, bills, texts, and phone calls.
4. Timely Honesty
Sometimes we have to tell clients hard truths. The deadline for the assignment they gave us will not be met. You are having trouble finishing your most recent job because the instructions are unclear or can’t be done. You are raising your prices.
No matter what you need to tell your client, honestly describing them as soon as possible is always better than telling them half-truths or lies. Yes, it’s awkward to say that a project will take three weeks to finish because you’re so busy. You might be afraid your client will find someone else to do that job.
But it’s much better, to be honest, than to tell a client that you’ll finish an assignment in two days and then not do it because you’re too busy.
And don’t put off having a rigid or uncomfortable conversation with a client just because it won’t be fun. We’d all rather hear awful news early enough to do something about it than when it’s too late, and we can’t do anything to fix it.
Being the same every day might be boring, but it’s the only way to run a business sensibly. When they hire you, your clients need to know what they’re getting. So, do everything you can to be as consistent as possible with your actions. Always answer in the same amount of time. Always give good quality. Keep the ways you deliver products the same. Keep your ways of billing the same. In other words, be the same way all the time.
Wildcards might be fun when you’re playing a game, but no one likes them when real money is at stake.
You’re probably thinking, “Well, that was all pretty clear.” It was true. Keeping customers happy isn’t rocket science. It’s math from grade school. This is on the level of 2+2=4. And that makes it even worse when we don’t follow these simple rules.